Air France La Première: attracting wealthy passengers in their first class

Air France is making eyes at the most affluent passengers and taking French luxury above the clouds ... At a presentation in the very prestigious hôtel d’Evreux on 18 March, the French national airline presented its brand new first class cabin, simply called La Première.

A chic cabin with four 3.5 m² suites which will gradually be available on 19 Boeing 777-300s. The first flight featuring La Première will be operated from April 2025 between Paris and New York...

The Air France La Première: attracting wealthy passengers in their first class

Air France was founded in 1933

Air France, a French airline founded in 1933, serves over 200 destinations in 90 countries across five continents. Its fleet is made up of Airbus  and Boeing  aircraft suitable for short, medium and long-haul flights. As a member of the Sky Team alliance, the airline is optimising its offer by joining forces with other airlines.

According to the AirlineRatings.com website, in 2024 Air France KLM will be ranked sixth among the world's best airlines, after Qatar Airways at the top of the list, then Korean Air (South Korea), Cathay Pacific Airways (Hong Kong), Air New Zealand (New Zealand) and Emirates (United Arab Emirates).

What will La Première offer...

Air France La Première is the airline's most prestigious class, offering an exclusive and refined travel experience. Passengers benefit from a personalised service, with a private lounge at the airport, dedicated assistance and luxurious cabins on board. According to the airline, the La Première experience combines elegance, comfort and made-to-measure attention for an exceptional journey.

With this redesign, Air France is clearly demonstrating its ambitions: to offer one of the best first classes in the world and appeal to wealthy travellers. With its meticulous design, absolute comfort and exclusive services, the French airline is establishing itself as a credible alternative to the giants of luxury air travel.

The ‘plus’ features of La Première that will transcend the passenger experience:

• A seat that adapts to every moment of the flight, with a particularly comfortable headrest embossed with the legendary winged seahorse, an adjoining console and a table for working or eating.

• Opposite this armchair is a chaise longue that converts into a real bed (2m x 0.75m) with a memory foam mattress.

• A cosy throw and large cushions add to the cocooning feel of the cabin. Full-grain leather and soft wool are the finest materials selected by Air France for its prestige passengers!

• A thick mesh curtain completely isolates the cabin from the floor to the ceiling, creating an incomparably cosy atmosphere.

• Colours in shades of grey punctuated with red, enhanced by satin champagne metallic details...

• Two adjoining suites allow two people to travel together, while preserving the privacy of each, but can be transformed into a single suite by opening the full-height electric sliding partition.

• A beauty kit by Sisley

• A comfortable flight suit by Jacquemus called Le Pyjama.

• Plenty of storage space on the floor (a large sliding drawer that can hold two suitcases and a second one for shoes) rather than in the usual luggage compartments, which frees up headroom.

• An individual cloakroom in a small cupboard is available, concealed in one of the cab pillars.

• Tableware by Jean-Marie Massaud, Christofle and Bernardaud.

• Prestigious wines and champagne, Pierre Hermé chocolates... For the meals, Air France has called on France's greatest chefs (Emmanuel Renaut,, Dominique Crenn, Olivier Chaignon and Julien Royer) to draw up the menus and choose the products and recipes that make up the La Première menu.

• Pleasant light with five portholes bathing the space in natural light, translucent or blackout electric blinds, floor lamps and wall lamps providing ambient lighting for every phase of the flight.

• Specific technology combined with comfort creates a one hundred per cent connected travel experience: two 32-inch 4K screens, noise-reducing headphones, free Wi-Fi connection throughout the flight. The suite can be controlled intuitively from a wireless touch-screen tablet.

Which Air France routes will offer La Première?

Air France routes to Abidjan, Dubai, Los Angeles, Miami, New York JFK, San Francisco, Sao Paulo, Singapore, Tokyo Haneda and Washington DC will feature La Première.

How much does a round-trip Air France ticket on La Première cost?

For example, a return ticket from Paris to New York costs around €10,000.

To see the Air France film presenting La Première, click here...